expr:class='"loading" + data:blog.mobileClass'>

Saturday, 13 September 2014

Anya Hindmarch Counter Culture Autumn/Winter 2014 Collection

Fashion these days is all about innovation and creativeness. Afterall, celebrities are often regarded as frontliners & trendsetters in the industry since they are given the privilege to view the latest collection by a particular designer. Once they are spotted wearing a particular design, there's where the trend starts to sip in. Are you the type that follows the latest trends or simply be your own stylist? I must say I'm a risk taker and would do both. It will always be fun to play mix & match and you'll be surprised with the end result.

Anya Hindmarch has always been one of my favourite designer brands. With it's sophisticated designs and trademark ribbon logo, it has been with us in Malaysia for 10 years and still counting. The brand originated from London and is gaining worldwide recognition. From the likes of Olivia Palermo (fashion blogger & celebrity), Poppy Delevinge ( British supermodel) to Alexa Chung (London's fashion icon) were spotted at the front row at London Fashion Week Fall/Winter 2014. The collection is very unique and revolves around the household & childhood memories. Counter Culture is the theme for the collection. And I'm sure you'll agree with me that it's pretty quirky & one of a kind. Who would have thought our infamous household necessities from washing powders to breakfast cereals to digestive biscuits would take center stage and become the highlight for the season? Remember Tony the Tiger, Kelloggs Cornflakes & Cocopops? The feel good breakfast cereal brand that kept us awake & energized? Models were seen walking down the runway in supermarket conveyor belts showcasing the latest designs and making grocery shopping seem effortlessly chic and trendy. Also, there were lots of tassels and colours to play with. Afterall, who says autumn/winter has to be all dull and depressing? A fusion of colours and exquisite craftmanship represents the collection. The crisp packet clutch is another highlight worth mentioning. Made infamous by celebrity singer songwriter, Solange Knowles at the MET Gala. It comes with a detachable chain strap which can be worn across the body or on the shoulder. It is specially crafted with the finest workmanship from a group of renowned Italian artisans. These are some of the highlights for the season, not forgetting the classics, such as the featherweight ebury, maxi zip satchel, the albion and the crazy belvedere.

Anya Hindmarch Malaysia threw a private luncheon for the media, VIPs and invited guests to view the Official Launch of Counter Culture Autumn/Winter 2014 Collection at Hilton KL recently. I was invited and amazed by everything, from the backdrop to the props and presentation. As I walked into the ballroom, I was greeted by Tony, the tiger beaming with excitement. :)

Who can resist a pose with our friendly tiger? :)


I'm wearing forever 21 bodycon dress,
beige studded Valentino clutch &
blue suede gladiator pumps

      
Elizebeth & I striking a pose with our favourite pieces for the day


 Toying around with the talented and beautiful Lexie Rodriguez, celebrity host, model and entrepreneur


Feeling healthy and stylish with our clutches :)


 Introducing Swan & Vesta, Coco Pops & Corn Flakes Imperial. Multi colour printed snake skin clutches.


From the front angle; Coco Pops, Corn Flakes and Swan & Vesta Imperial


 Can't get enough of Coco Pops. My favourite piece for the day! :)


Unfortunately, Frosties Imperial was out of stock. Fear not as orders can be made through the waiting list.


 The red & fiesty small featherweight ebury


Introducing the Dax Georgiana clutch


 Dax Georgiana, red embossed capra


Hello Custard Cream, made from pale gold metal


 Maxi zip top handle


Smiley Georgiana Clutch, chalk & mustard embossed capra


 Crisp Packet Clutch in pale gold & green metal


 Crisp Packet Clutch in Green metal


 Feeling hungry? Get yourself a digestive clutch ;)


So cute & lovely! Digestive clutch :)


 From left to right Soft Belvedere, grey Small Featherweight Ebury & Large Featherweight Ebury


 A touch of class!


Blue Albion Shoulder


 Lime Featherweight Ebury in various sizes, Crisp Packet Clutch in Gold & Albion Top Handle


Smiley Georgiana clutch, Bathurst Shoulder bag, Bathurst small satchel



Maxi Featherweight Ebury



Georgiana clutch


Small Featherweight Ebury in red

The evening continued with a tea reception and visual presentation of the collection. I enjoyed the show and here are some of my favourite shots:

Models on conveyor belts working the runway


Spotted Pilchards Clutch


Spotted the Bathurst Satchel with the Digestive Clutch


It's a finale & a rep!


Anya Hindmarch with it's trademark ribbon logo!


For more information, please view the full collection here:



Overall I enjoyed the evening. Everything about the collection is quintessential yet adorable. :) 

With Tammy from Anya Hindmarch Malaysia. Thanks for having me :)


Anya Hindmarch boutiques are located at: 

KLCC
 Lot C-105B, Level 1 Suria KLCC
50088 Kuala Lumpur
Tel: +603 23820877

Pavilion 
Parkson, Level 3, 168, Jalan Bukit Bintang 
55100 Kuala Lumpur
Tel: +603 21420989


No comments:

Post a Comment